Please take a moment to familiarize yourself with our privacy practices and contact email@example.com if you have any questions.
- use, and
Personal Information (defined below) we obtain through the Site, your communications with us, or from third parties. It also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information. “Personal Information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider Personal Information to include information that has been anonymized such that it does not allow a third party to easily identify a specific individual.
THE SITE COLLECTS YOUR INFORMATION
We collect Personal Information when you choose to provide it to us including when you:
- register to use the Site;
- purchase a Burrow Product on the Site;
- use the Site; and
- communicate with us.
We also collect Personal Information by using cookies, pixels, server logs, and other similar technology as you use the Site. Please note that we may use third party service providers to help operate the Site and these third party service providers may collect Personal Information from our Site as well.
Register an Account. The Site gives you the option of creating a user account (an “Account”). If you decide to create an Account, you will provide us with certain Personal Information, such as user name, password, name or alias, email address. You are not required to register to use the Site.
Purchase a Burrow Product. When you purchase a Burrow product using the Site, you are given the option of logging into an Account or checking out as a guest. In either case, when you purchase a Burrow product, you will provide us with Personal Information, such as your name, email address, telephone number, billing address and shipping address. We also collect your purchase history.
Make a Payment. When you make a payment through the Site, you may need to provide Personal Information to our third party payment processors. Such Personal Information may include sensitive Personal Information, such as your credit card number.
Submit Information to the Site. We collect information you submit to the Site. For example, when you post a review of a Burrow product on the Site or refer a friend to Burrow using the Site, the Site will collect the information in your submission to the Site, including any Personal Information. If you choose to submit content to any public area of the Site, such content will be considered “public” and will not be subject to the privacy protections set forth herein.
When you provide us with your email address or phone number, we make certain inferences about you that may be considered protected class information. We may make inferences about age, sex, income level, geo-location, familiy status, and political affiliation by leveraging data analytics service providers that provide us with the inferences. The inferences are not based on actual personal information and may be inaccurate.
Additionally, we may collect on-site behavioral data such as purchasing tendencies, browsing behavior and considered purchases.
Communicate with Us. We may also collect Personal Information from you when you communicate with us. For example, you may send us Personal Information by writing an email to us, subscribing to the Burrow newsletter, or making a reservation for an event hosted by Burrow. If you contact us, we may keep a record of that correspondence.
Take a Survey. From time to time, we may contact you to participate in online surveys. If you do decide to participate, you may be asked to provide certain information which may include Personal Information. For example, you may be asked to provide contact information as well as information about your height, weight, gender or date of birth.
Information You Provide About a Third Party. If you choose to use any Burrow referral service to tell a friend about Burrow, we may collect your friend's Personal Information, such as name and email address. We will automatically send your friend a one-time email inviting him or her to purchase a Burrow product. We store your friend’s information in order to send this one-time email and to track the success of our referral program.
Passive Collection. The Site collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We use this data to analyze trends in the aggregate and administer the site. Non-personal information that we passively collect may be combined with other information about you, including Personal Information.
Information Provided by Third Parties. Burrow may collect information about you from third parties or supplement the information we collect from you with additional records received from third parties. Information is collected from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
HOW BURROW USES YOUR INFORMATION
We use Personal Information to facilitate and improve our services, and communicate with you.
Internal and Service-Related Usage. We use and retain information, including Personal Information, to improve and facilitate the Site and our services. We may also use such data to help us deliver targeted advertising to consumers that is displayed on both Burrow websites and unaffiliated websites, to analyze interactions with and performance of our Site, to measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. We may also use data from third parties (such as data vendors) pursuant to their own privacy policies, and enhance information (including Personal Information) that we have collected with such third-party data. We believe that the use of such information is helpful to providing users with better services. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Choice.”
Communications. We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.
SMS. You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions.
Marketing. We may use information about you, including Personal Information, to send you information about Burrow’s products and services.
Non-Personal Information. We may use anonymized, aggregated or other data that is not Personal Information for any purpose, including marketing. These uses may include but are not limited to analyzing interactions with and performance of the Site, enabling us to improve our Site and services, and sharing such information with our business partners, affiliates, or any other third party. Similarly, we may enhance any such anonymized and aggregated data collected via our Site with other information collected from our business partners.
BURROW MAY DISCLOSE YOUR INFORMATION
We may share your information:
- to comply with legal obligations;
- to protect and defend our rights and property; and
- with your permission.
Your information may be shared with third parties for our marketing purposes. We may share the following personal information with third party ad networks - IP Address, internet or electronic activity, purchasing tendencies, considered purchases, purchase history and possibly other unique online identifiers. We may also share your email, and telephone with a third party for behavioral on-site targeting and email and/or text marketing for Burrow products. If you would like to opt out of this sharing email firstname.lastname@example.org and follow the directions here.
We use service Providers. We may share Personal Information with our service providers who perform services on our behalf. These service providers are authorized to use your Personal Information only as necessary to provide these services to us.
- Providing customer services including fulfilling orders, delivering packages, and communicating with you about your order
- Payment processing
- Sending, evaluating and improving marketing communications
- Selling and marketing our products
- Fulfilling subscription services
- Conducting research and analysis
- Measuring and improving the performance of the Site
- Verifying your identity and preventing fraud
- Developing and improving Burrow products and services
- Registering your Account
- Detecting, preventing and remediating fraud or other potentially prohibited or illegal activities *Displaying to Other Users.*The content you post to the Site may be displayed on the Site. Other users of the Site may be able to see some information about you, such as your name if you submit a review. We are not responsible for privacy practices of the other users who will view and use the posted information.
As Required By Law and Similar Disclosures. We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to comply with law enforcement requests and legal process, such as a court order, government request, or subpoena. We may also access, preserve, and disclose your Personal Information, other account information, and content if we believe in good faith that disclosure is necessary to protect yours’, ours’ or others’ rights, property, or safety, or investigate fraud.
Upon request Burrow will provide you with information about whether we hold any of your Personal Information. If you would like to access, update, correct, or delete any information that you have provided to us through your use of the Site, you may contact us at email@example.com. We will respond to your request within a reasonable timeframe. We reserve the right to save transaction data as is necessary to comply with legal obligations or for purposes of standard business operations.
As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
To manage our advertising on other sites, we engage third party advertising partners. These third party partners may use technologies such as cookies to gather information about your activities on the Site and other sites in order to provide you advertising based upon your browsing activities and interests. Certain of our third party advertising partners participate in self-regulatory organizations, and those organizations operate websites that give you the ability to opt-out of receiving targeted ads from those partners. You can access these websites, and also learn more about targeted advertising and privacy, at Network Advertising or AboutAds. You can also choose not to be included in Google Analytics here.
To be clear, whether you are opting out by adjusting your browser/device settings or by using a website established by a self-regulatory group, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.
If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. We are not responsible for removing your personal information from the lists of any third party who has previously been provided with your information in accordance with this policy. If you would like to opt-out of Burrow sharing your information with third parties (such as data vendors) for non-Burrow related marketing purposes, send an email to firstname.lastname@example.org with the word “privacy” in the subject of the email.
THIRD PARTY SITES AND SOCIAL MEDIA PLATFORMS
The Site may contain links to other websites and other websites may reference or link to our Site. These other domains and websites are not controlled by us. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
The Site also contains links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Site. You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties for any number of purposes.
SECURITY OF YOUR INFORMATION
By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please email us at email@example.com with the word “privacy” in the subject of the email. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We do not knowingly collect, maintain, or use Personal Information from children under 16 years of age, and no part of the Site is directed to children under the age of 16. If you learn that your child has provided us with Personal Information without your consent, you may alert us at firstname.lastname@example.org. If we learn that we have collected any Personal Information from children under 16, we will promptly take steps to delete such information and terminate the child’s account.
If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information you consent to any transfer and processing in accordance with this Policy.
EU-U.S. PRIVACY SHIELD
Burrow Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. Burrow Inc. is committed to subjecting all personal data received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. Under the Privacy Shield Framework, Burrow, Inc. is responsible for the processing of personal data it receives and subsequently transfers to a third party acting as an agent on its behalf. Burrow, Inc. complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, including the onward transfer liability provisions. With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Burrow Inc. is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Burrow, Inc. may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
POST A QUESTION OR SUGGESTION
Burrow, Inc. 33 West 17th Street, 5th Floor, New York, NY 10011 Email: email@example.com and include the word “privacy” in the subject of the email
Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting this form.
Request to Know
You have the right to request the following information about the personal information we have collected about you in the past 12 months:
- the categories and specific pieces of personal information we have collected about you;
- the categories of sources from which we collected the personal information;
- the business or commercial purpose for which we collect personal information;
- the categories of third parties with whom we share the information; and
- the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose.
If you make a request more than twice in a 12-month period, you may be required to pay a small fee for this service.
Request to Delete
You have the right to request that we delete any personal information about you that you have provided to us. We will delete any personal information that is not necessary for our normal business operations from our records and direct all of our service providers to do the same. We consider information to be necessary for our business operations if it is used to:
- Provide goods or services to you
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
Right to Opt Out
You have the right to opt out of the sale of your personal information. We do not sell any information that identifies you, such as your name or contact information. However, we use ad networks to serve interest-based ads to our website visitors. To do this, we allow ad networks to collect information about your electronic activity while on our website (such as what products you view or add to your cart). They do this through third party cookies and similar tracking technologies placed on our website. We use this information to advertise to you after you leave our website. If you do not want us to provide this information to our advertisers, you may opt out by following this link - “Do Not Sell My Personal Information”.
Right to Non-Discrimination
If you exercise your CCPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties
- We will not provide a different level or quality of goods or services to you
Before we can respond to any CCPA requests, we will need to verify that you are who you say you are. Verification is important for preventing fraudulent requests and identity theft. The verification process depends on which type of request you make and how you make it. Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you that is associated with your name. If we cannot verify your identity, we cannot fulfill your CCPA request.
In some cases, we may have no reasonable method by which we can verify a consumer’s identity. For example:
If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
If the only data we have collected about a consumer is gathered through website cookies (i.e., the consumer has visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.
A California resident’s authorized agent may submit a Request to Know or a Request to Delete under the CCPA. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request according to the process described above. An authorized agent that has power of attorney pursuant to California Probate Code section 4000 to 4465 must submit proof of statutory power of attorney, but consumer verification is not required.